About Us

¡Échale ganas! is a motto in many Latino/Hispanic families. There is no direct translation in English, but it means something close to give it all you've got or put effort into it. In my family, it was something my parents, tias (aunts), tios (uncles) and abuelos (grandparents) said to motivate us, to get us to try our best and be persistent. They would say things like  “échale ganas en la escuela mija” (try hard at school daughter) or “si vas hacer eso, hazlo con ganas” (if you are going to do that, do it with enthusiasm/effort). 

To live con ganas means to give life your all. It's about not letting life pass you by. Put some effort and ganas in it. We want to motivate people to go on adventures and follow their dreams! 

Camping and being outdoors was part of my childhood. Connecting with nature, spending quality time with family and cookouts are a part of our culture. It's still what we do on the weekends when our extended family gets together. In the warmer months we do everything outside; grill carne asada, play games, joke around, relax and take naps. 

When I would visit my grandparents in Mexico as a child, my family would take a trip to la sierra or el campo. It was one of the most enjoyable parts of my trip. We would ride horses, have cookouts and look for wild tunas (prickly pears) to eat. 

In 2023 we took a leap of faith and launched Live Con Ganas, an online store. We want to inspire everyone to go on outdoor adventures and share those cultural elements that bring us joy, pride and appreciation for Mexican cultural heritage. 

Now here we are paving our own journey, living life y echandole ganas! 

We hope you enjoy our products, make them a part of your home, and take them with you on all of your adventures and vacations!

Warmly,

Yvette Cárdenas

Owner